Georgian Country Estate, Middleton Lodge in the heart of rural North Yorkshire engaged an Aycliffe design studio to take their digital presence to the next level. Started in 2015, Creativehill is an award-winning design studio and consultancy providing creative and digital solutions for truly unique businesses like Middleton Lodge. Based in the heart of the business park they help lots of companies through design and consultancy with their specialities lying in the leisure, hospitality and lifestyle sectors, aimed at selling experiences. “When we met James and the team it was clear we could help, they have an amazing experience that wasn’t being translated correctly, I’m not going to say it was an easy task but having such a tactile and forward thinking brand did help” – Adam Hill, Creativehill The 12 month project was aimed at bringing the Middleton Lodge lifestyle directly to the end user and selling an experience ‘digitally’. It was heavily reliant on great photography paired with cutting edge website design.
“With so many exciting things happening at Middleton Lodge we needed to build something versatile and scalable” – Adam Hill Since the website launch, Middleton Lodge has seen an increase in digital engagement and with over 25k visitors per month and it’s a great win for the local design company. With expansion plans on the horizon, Creativehill is looking to grow in the hotel sector and lead by example. Rowena Lee, communications manager at Middleton Lodge: “We were looking for a fresh approach to our website, we knew that the visual message was our strongest form of communication, therefore we wanted a simplistic design that was not only visually pleasing but its functionality was key to enhance the user experience.” You can find out more about the Middleton Lodge project and Creativehill’s services at www.creativehill.co.uk