Sedgefield Racecourse has been listed amongst the Finalists for a prestigious award at the Racecourse Association’s annual Showcase & Awards event.
Nominated in the Owners’ Experience category, Sedgefield Racecourse impressed the independent judging panel sufficiently to become one of five finalists and will be hoping to be crowned winners at the award ceremony at Doncaster Racecourse on November 17.
For the Owners’ Experience Award, Racehorse Owners Association members were invited to demonstrate where racecourses have met and exceeded expectations relating to the raceday experience of racehorse owners. The following elements could be considered:
- Pre–and post-raceday communication with owners
- Owners’ entrance
- Owners’ facilities
- Food & beverage
- Winning and placed connections
- Racecourse Owners’ Liaison Officer
Sedgefield Racecourse’s initiative was to boost the value of the Owners Experience by offering a better service right from entering the racecourse until they leave including improved dining options.
Celebrating excellence and innovation on British Racecourses the RCA Showcase & Awards feature a daytime seminar with a variety of speakers from racing as well as other sports and leisure industries, before the awards ceremony in the evening.
The seventh edition of the RCA Showcase & Awards is supported by Moet Hennessey, and is as competitive as ever with racecourse submissions increasing by 10% to 77. There are ten main awards in total, covering all aspects of racecourse operation, with the ultimate goal of celebrating and rewarding initiatives which enhance the customer experience.
Sedgefield Racecourse Executive Director, Jill Williamson, said: “The team and I are delighted to have been shortlisted for the Owners’ Experience category of the RCA Showcase & Awards. All departments have contributed towards boosting the Owner’s Experience over the past 12 months and we are extremely proud to be nominated and are excited to be a contender at this year’s awards ceremony at Doncaster Racecourse on Thursday 17 November”
Racecourse Association Chairman, Maggie Carver, said: “The RCA Showcase & Awards is one of the highlights of the year for racecourses and we have seen the number and standard of submissions increase yet again making 2016 another difficult one for our judging panel.
“It is an amazing achievement to be named as a Finalist and inspiring to see such a wide range of racecourses on the lists.
“I am delighted for the team at Sedgefield Racecourse and it is testament to the hard work they put in all year round. We are now looking forward to finding out who all the winners are at Doncaster on 17th November.”
