When Newton Aycliffe’s Daisy Mathison first introduced the world to Hugsy Brightheart – the cuddly bear with a glowing heart and magical hugs – her aim was simple: to help other children feel less alone in their grief. Now, just a few short months later, Daisy’s book series is not only being used to support bereaved families across the North East, but has reached homes around the world – with copies sold in the UK, Germany, Canada, France and the USA. With over 1,000 books printed to date.
The nine-year-old first created Hugsy after losing her dad, professional motorcycle racer Daley Mathison, in a tragic racing accident when she was just three. Together with her mum, Natalie, she turned her pain into purpose – and the result was Hugsy Brightheart and The Missing Star, a heartfelt children’s book to help young minds process loss.
Following the success of the first book, Daisy has just released a second story, ‘Hugsy Brightheart – The First Day of School’, which focuses on those big, anxious emotions that come with starting school. Like the original, the book uses Hugsy’s glowing belly – which changes colour depending on how he feels – to help children recognise, name and talk about their own emotions.
In a poignant full-circle moment, Rose Funerals, who cared for Daisy’s dad after his passing, have partnered with the family to share Hugsy’s story with other grieving children. Copies of the original book are now stocked for sale in their branches, with copies also being gifted to families facing loss.
“It’s incredibly special,” said Natalie Mathison. “They supported us at the worst time of our lives, and now they’re helping us be there for others. Daisy is proof that even the smallest hearts can make the biggest difference.”
The original book is also available in Waterstones and on Amazon. As well as being used by teachers, therapists and charities to support children in times of emotional need.
And Hugsy’s journey is only just beginning.
