A leading mobile recruitment firm is thriving after halving client churn on route to a bumper first half of its financial year.
Newton Aycliffe-based Mobile Rocket is one of the UK’s leading developers of temporary recruitment technology, creating custom platforms for major organisations like Amazon and the NHS.
And, following a busy period which has seen the company enter the permanent recruitment sector with a “transformational” new system, founder Adam Lee said the company is “well on track” for one of its strongest years to date.
Two consecutive quarters of accelerating growth has seen the company’s annual recurring revenue soar by 30%.
And, Adam believes one of the biggest factors behind their success has simply been client retention. “We have halved churn, and that has been a huge factor. Clients love our platforms as do their users – we now have over 1m people using them each week – and that’s really helped the business push on,” he said.
It follows what Adam accepts was a ‘challenging’ previous year for the business, which like many, wasn’t immune from the impact of the National Insurance hike.
However, he’s confident Mobile Rocket has turned a corner, evidenced by a recent international expansion which has seen the company grow its presence in the USA.
Additionally, the successful implementation of its AI-powered Applicant Tracking System (ATS) has also helped the company crack new markets.
“We’re delivering a service that clients value, and when you combine that with the quality of our team and our technology, you start to see why the business is thriving,” added Adam. “The ATS has also been a huge part of our success and has directly helped us win more business. Clients like it, and having our own AI built into the platform has been a huge advantage.
“Before, recruiters would have to input everything manually – entering shifts, times and all the information needed to manage their workforce. Now they can simply ‘ask and get’. The system then ranks people from low to high, streamlining the technology and making the whole process quicker. That’s been transformational.”
It also allows recruiters to manage more of the process under one roof, from generating vacancies and matching candidates to onboarding.
Ahead of next year, Adam said the future looks increasingly bright.
However, he also wants to challenge the perception that Mobile Rocket simply makes apps.
“Apps are only a small part of what we do,” he added. “Our big market now is creating bespoke recruitment platforms for major names. We’re building the technology that sits behind recruitment businesses and helps them manage their people, processes and growth. That’s where we see the biggest opportunity, and the first half of this year shows what can happen when great people and technology come together.”
Visit: https://mobilerocket.co.uk