An ambitious hair stylist has tapped into a niche market by opening an exclusive hair extension studio on Aycliffe Business Park. Newtonian Victoria Cartwright launched Lox of Love 18 months ago, offering a mobile hair extension service to clients across the North-East.
After winning a deal to become an official stockist of world-renowned, award-winning brand, Halo Hair, she has opened her first premises and taken on a member of staff.
Tamsin Edwards is the retail and marketing associate, and the studio will officially open at Evans Easyspace, on Saturday 24th May.
Victoria starts her own company after completing a business degree at Teesside University. Tamsin is also from Newton Aycliffe and a graduate from Teesside University.
Victoria, a mum-of-three, has been a hair stylist for 10 years before taking time out to study – and as part of her course she compiled a business plan for a hair extensions company.
“One of my biggest selling points is that I’m a fully-qualified hairdresser. Hair extensions can look hideous if not done properly, and there are a lot of technicians who go on a one-day course and start off with no experience.
“We focus on quality, I think that’s why word has spread so quickly about the business. I have built up a client base from all over the North-East, but Aycliffe is on my doorstep and perfectly located.”
Victoria applied to Halo Hair to become an official stockist. Halo is an innovative hair piece that can be applied in minutes to add length and/or volume to most hair styles. Halo has won awards and is an international brand.
“I’ve spent a lot of time researching hair for our fitted extension services. I’m very particular. I only use Russian hair because it’s really good quality. We work with our clients to ensure that our hair extensions are as undetectable as possible, blending perfectly with our clients’ own hair to create a natural look.
Lox of Love’s official open day is at Unit 6, Evans Business Centre, Aycliffe Business Park, from 2pm on Saturday 24th May, where there will be discounts, offers and competitions.
More details are available at www.loxoflove.co.uk