Newton Aycliffe based manufacturer, Husqvarna, has announced that it will auction its first ever Pink Automower® on October 2nd in support of breast cancer charity, Breast Cancer Care. The campaign, which will run as part of Breast Cancer Awareness Week, until October 12th, gives potential bidders 10 days to get involved. Once the auction closes and the total sum is determined, Husqvarna will then double the figure up to £2,000 and donate this to Breast Cancer Care.


Husqvarna is known for pioneering the robotic lawnmowing industry in 1995 and earlier this year celebrated the production of its one millionth robotic mower in Newton Aycliffe, County Durham.

The Pink Automower®, available to bid for this October, is the only one of its kind in the UK and to accompany the start of the auction, staff in Newton Aycliffe will take part in an internal fundraising day, dressing up in pink and raising money.


Ken Brewster, UK Sales and Marketing Director for Husqvarna said: “We’re proud of our robotic mowers and hope that the Pink Automower® generates interest from bidders looking to transform their garden whilst raising money for a great cause. We want to generate awareness and raise as much money as possible for such a brilliant charity. I have no doubt the Husqvarna staff will help us to do this. ”


Alec Raven, Head of Community Fundraising at Breast Cancer Care, added: “We’re so grateful to Husqvarna for supporting Breast Cancer Care once again. The money raised will help Breast Cancer Care to continue to provide free services including; support over the phone with a nurse or someone who’s been there, welcoming online forums, reliable information and local group support.


“691,000 people are living with a breast cancer diagnosis in the UK today, and that figure is only set to grow. With support from businesses like Husqvarna we can be here for more people, whenever they need us.”


Breast Cancer Care is the only specialist UK-wide charity providing support to people with breast cancer.


How does Husqvarna Automower® work?


Husqvarna Automower® works via the installation of an electrical boundary wire around the desired cutting area. With a range of models capable of managing lawn sizes up to 5,000m² in any weather, Husqvarna Automower® can tackle even the most complex of lawns, including those with rough terrain and slopes up to 45%.

Cutting just a few millimetres of grass at a time, Automower® keeps lawns neat and healthy by distributing small grass clippings back into the lawn to act as a natural fertiliser. This means there is no need for grass clear up afterwards.


To bid on the Pink Automower® visit: 


And for more information about Breast Cancer Care, visit

Pink Husqvarna Automower 450X (3)