A home care company in Durham has launched a new campaign around eating as we get older, with statistics showing that 50 per cent of over 75s eat less food than they used to.

An independent survey by Home Instead Senior Care also revealed that almost one-in-five over 75s haven’t eaten a meal with anyone for three months or longer, saying they have less desire to eat or don’t feel hungry when they are eating alone.

Additionally, one fifth of over 75s (20%) are struggling to cook their own food and over a third (34%) admit regularly skipping meals (at least once a week), with nearly one-in ten doing so on a daily basis.

In light of this research, Home Instead’s ‘Stay Nourished’ campaign will help educate the local community about the importance of nutrition, how to spot malnutrition and dispel misconceptions around diet and appetite for our older generations. This knowledge will hopefully give families the confidence to talk openly to their elderly relatives about food and nutrition.

Trudi Jameson, owner of Home Instead Durham has provided its caregivers with tools, nutrition guides, and useful advice to help support their older clients to eat healthily, stay nourished and avoid illness through poor nutrition.

Trudi, who now wants to share this with her local community, said, “We want to bring back the love of food for older people here in Durham. At Home Instead, we ensure our clients eat well, but not all older people have this support and families can often struggle to encourage elderly relatives to eat healthy meals regularly.

“As people age they experience changes to their sense of smell, taste and vision, this combined with health issues and often living alone can all impact on their desire to eat

“Good nutrition is essential to help older people live well and the guidance we will be providing as part of the Stay Nourished campaign looks at all aspects of healthy eating, malnutrition, food hygiene, food preparation and cooking methods. We are committed to helping older people to eat well, drink well and age well.”

Home Instead Senior Care is keen to deliver community workshops to local businesses, groups and organisations and is encouraging people to get in touch to book a free session.

For more information about Home Instead Senior Care or to find out more about the Stay Nourished campaign, please call 0191 374 4041 or visit https://www.homeinstead.co.uk/durham.

Photo (l-r): Home Instead launches Stay Nourished Campaign – Sue Asken, Annette Connor, Vicky Metcalfe, Claire Tope, Trudi Jameson