11ARCHES LAUNCHES BOLD NEW CORPORATE IDENTITY
11Arches, the registered charity producing the award-winning summer spectacular ‘Kynren-an epic tale of England’, unveiled today its new corporate identity ahead of the highly anticipated launch of 11Arches Park, the North East’s newest visitor attraction.
The refreshed corporate identity represents the company’s continued progression to develop a world-class visitor attraction in the North East and heralds the next exciting chapter in that evolution, the development of a new daytime attraction.
“The development of 11Arches Park is a significant milestone for us as we expand our offering with the addition of a full blown daytime attraction, bolstering our current visitor relationships and reaching out to new audiences,” said Anne-Isabelle Daulon, CEO and Co-Founder of 11Arches.
“We felt that it was only right that our corporate identity keeps pace with this transformation and strengthens our identity as a dynamic, positive, proud and passionate charity committed to being a positive force in the life of our community,” she added.
The new logo throws a fresh and bold interpretation of the iconic arches of the viaduct that we took our name from: the Newton Cap viaduct in Bishop Auckland, with three of its eleven arches on our site, connects our production grounds to the town and the local community. Beyond the nod to the incredibly rich history on and around our site, the arches logo represents people together, underlining 11Arches’ commitment to spur a thriving and proud community through its shows, attractions and events. It is a strong visual reminder of our belief that as a collective, all of us can achieve more than any single one of us.
Our community of volunteers, called Archers, are a living proof of this. “Archers come from all walks of life with a huge range of skills which they are happy to share in our one goal, working together to deliver a unique production to world class standards. Every Archer plays an important part and as testament to their year-round teamwork, dedication and passion we were awarded the Queen’s Award for Voluntary Service, which we are extremely proud to have.”
“And finally, the new design also provides a brand platform ready for the launch of new events and attractions in the future, as part of our expansion plans”, she said.
Targeting families from across the region, 11Arches Park tickets will be available for sale from mid-April. Set in the beautifully landscaped grounds of award-winning Kynren, the park offers visitors an action-packed afternoon of outdoor fun with immersive family attractions and shows under the “Travel Through Time” theme.
The electrifying new Horse Stunt Show – ‘Fina and The Golden Cape’ will premiere this summer on the Kynren panoramic stage, alongside an immersive walkthrough “The Maze of Fame” with its mysterious Library, a playground, a water show and brand new eating experiences which complement old favourites the Animal Croft and the Viking Village.
11Arches Park and Kynren will take place every Saturday from 7 August – 11 September 2021. To book tickets or to find out more, visit www.kynren.com – Tickets for Kynren are on sale now and start from just £15. Tickets for 11Arches Park will launch on the 16th April.
